The advancement in technology and the expansion of digitalization have developed many new solutions without which, Enterprises can't imagine their daily basis one of them is what we today called chatbot.
We’re interacting with chatbots every day in some cases we are even not aware of that. These virtual assistants can accelerate every task they take on, from personalized support to marketing, lead generation, sales, customer support, flights booking, and many more. And best of all – they’re always available and ready to serve.
As a matter of fact, people spend more and more time on messaging apps and social media. Latest researches show that over 1 Billion users use messaging apps, your business needs a new dimension of communication with them.
At the most basic level, chatbot is a computer program that simulates and processes human conversation (written or spoken), enabling people to interact with digital devices as if they were communicating with a real person. Chatbots can be simple, like programs that answer single-line questions, or complex, like digital assistants who learn and evolve to provide a higher level of personalization as information is collected and processed.
You can find chatbots in messaging apps on smartphones for personal use or on company websites for business use. A well-optimized chatbot can be a great addition to a company’s website because it can help to boost your conversion rates.
WHAT ARE THE BENEFITS OF CHATBOT
Chatbot brings the opportunity to create a customer base. It collects information needed to personalize company's messages and offers through short questions and customer choices. The bot works constantly, so you need to be patient until customer base is created. Then it is much easier to plan your company's marketing campaigns without major time spending!
Companies that care about customer involvement in their brand are already trying to use chatbots for customer engagement. Chatbot allows to create another stimulus that will not only attract the customer, but will allow to increase the experience, which on the other hand will strengthen the brand image. You can imagine that your bot will have a function that will give your customers news or useful information related to your industry. This in a very discreet way will consolidate your relationships with the client.
Chatbot is the perfect solution to optimize the costs you have for customer service. Chatbot can serve many clients at once, it will be available without interruption and without queue. Service alone is not everything - if you want to send information about a promotion, sale or competition using a bot, it can be done in a very easy and free way. Implementing chatbot is quick and much cheaper than creating applications or systems for handling correspondence.
Surveys show that, depending on the business, 40% to 80% of online shoppers need support when making a purchase. When using chatbot, the time of day will not matter, the customer will always be able to receive information about your products, delivery costs or in matters related to returns. The interaction will be immediate - the customer will be able to make contact at any time, not like the hotline or email.
Chatbot will relieve employees of repetitive, monotonous tasks, thanks to which they will be able to focus on a different type of work. In this way, robots save the time of employees and increase their productivity, because such people are already supported by automatic machines to handle e.g. frequently asked questions by consumers. In addition, chatbot does not overtire, does not linger, it automatically performs its tasks.
A well-designed chatbot works in the same, consistent way on many platforms, 24 hours a day, 7 days a week, with virtually no limits on simultaneous conversations. The emergence of new applications does not require significant reprogramming of chatbot, all you need is integration with the API. This is a tangible advantage that allows you to save time and money during the expansion of sales channels and their subsequent maintenance.
Examples of use chatbot
Chatbots for customer service
TYPES OF CHATBOTS WE OFFER
This type of chatbots is based on a predefined set of questions which a customer is anticipated to ask. The bot responds to actions of the user based on preset rules. With the advanced knowledge base, they help users find answers to simple questions. They are best used on websites with live chat support.
These chatbots create a personalized experience for users. The software programs accept voice input to perform different tasks. Voice Enables chatbots are created by using text to speech technology. They are capable of accepting the command in an oral or written form. They are programmed to reply through voice. This can be further categorized into two types — one which response via text and voice together. And the other, which response via voice only.
Social Media Chatbots
Social media chatbots not only raise brand awareness but also create a customer record for personalized communication. Chat messages also have a higher open rate than email messages. These chatbots can be integrated within Facebook Messenger, Telegram, Whatsapp, etc.
They are the most advanced kind of bots based on machine learning and artificial intelligence. Contextual chatbots improve performance based on experience with the users. Contextual chatbot equipped with the ability to perfectly interpret the user sentiments with just the medium of voice and text is the one which communicates your finest value to your consumers.