Digital business Strategy

Digital transformation is currently one of the hottest and most discussing topics in many headquarters of big companies around the world. Dynamic development of new technology and expanding new solutions on the market require from companies proper and effective digital strategy which allow them to use leverage of the latest technological achievements.

New methods of creating customer value, new opportunities offered by technology and a changing way of doing work require taking appropriate steps while building the successful digital transformation in your company.

Nightingale Consulting is your strategic digital transformation partner to help you set up your own tailored digital strategy and increase your performance using in most efficient way your technology assets.

Digital transformation


Sail a ship without specific target means to rely on luck. Without precise target and methods how you would like to achieve it, you will never fully use your potential even if you would have available the best tools. That is why companies decide to digital transformation.

Acting without digital strategy aligned with your general strategy means using few percent of the real power which technology innovation offers to you. To fully accelerate and unleash advantages which technology brings to you. The wisely process of preparing digital strategy needs to be implemented.



The digital strategy is a new concept that can not demise the entire current activity of the company from scratch. Digital transformation must stay in synergy and in line with our previously developed models. To best select and implement a digital strategy, you need a thorough analysis of your current business situation. This is the first thing that companies often forget in digital transformation.


of spam

Before you can embrace innovation you need to spot it. Many companies receive hundreds of emails every day with information about new innovative products appearing on the market. Advertisements of new technological solutions are outdoing themselves in promoting themselves through various channels. Under these circumstances, choosing a solution that really suits the needs of your business and bringing the right benefits is really difficult. Therefore, companies decide to set a digital strategy with the help of an external company.


The choice of technology is just the first step. And often a serious mistake made by companies that choose ad hoc solutions. Without a properly prepared digital strategy, even the best tools can become useless in process digital transformation. Common mistake made by companies is selecting solutions which can't be integrated with their current systems or frameworks. Selecting solutions which improve your local needs will not work in longer time perspective. The digital transformation of the company won't then be successful.


Do it once and for all! Preparation of such an important thing as a digital strategy cannot be done without proper knowledge. A properly prepared digital strategy will support the development of the entire organization in a long perceptive. Improper preparation of the strategy by the wrong people will have an equally strong negative impact. That is why it is worth focusing on the quality and experience of experts who carry out digital transformation.


Preparing the right digital strategy is not enough to fully exploit the potential of digital transformation must also be accepted right attitude. Technological progress is already a self-propelling machine that cannot be stopped. To take full advantage of the benefits it brings, you should constantly evaluate and adapt digital strategy to your needs and to the solutions offered by the market. Proper management change and adaptation to new situations is an integral element of a properly prepared digital transformation.


Digital Business Strategy is a form of strategic management and a business answer or response to a digital question. The digital strategy is part of the business strategy. As is the case with its business strategy parent, a digital strategy can be formulated and implemented through a variety of different approaches. Formulation often includes the process of specifying an organization's vision, goals, opportunities and related activities to maximize the business benefits of digital initiatives to an organization. These can range from an enterprise focus, which considers the broader opportunities and risks digital can create and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance. The digital transformation drives companies to success.

Of companies have problem with adopt Digital
Business Strategy

Benefits of Implementing Digital Business Strategies

Accelerated Product Development

25% of business executives noted the great impact of digital transformation in accelerating product development, according to a report published by Economist Intelligence Unit in 2015.

Better Decisions with Artificial Intelligence

AI modelling and simulation techniques use valuable insights into your buyer personas. Implementing these methods into the decision-making process helps organizations to improve brand loyalty by predicting consumer behaviour.

Higher Revenues For Your Business

The survey showed that 87% of executive likely agree that there is a direct correlation between effective digital strategy and an increase in business revenues.

Better Customer  experience  and Interaction

Artificial intelligence has drastically changed the way businesses interact with their customers. As per Business Insider, 80% of businesses will be using chatbots by 2020. Chatbots are important to improve customer experience and are deployed across business functions to improve performance.

Better Employees

In general, digital transformation doesn’t just improve systems, it makes employees more focused and engaged. A more productive employee is a more satisfied one. And a satisfied employee is a more productive one. Through digital transformation, employees can work better, be happier and boost a business’ productivity.

better use of data

Forrester reports that between 60 percent and 73 percent of all data within an enterprise goes unused for analytics.  With the implementation of the digital strategy, the use of collected data increases significantly, which translates into the company's results.

Contact Us

Get in touch

Do you have any questions?  Do you need more information? 
Go to the contact form and send us a message. 
We will answer as soon as possible.

Phone number:
+48 12 400 42 10
Diamante Plaza Krakow
Jana Dekerta 24
 30-703 Kraków